Reporting & Analytics
Turn raw ESP data into clear, decision-ready dashboards and reports. We benchmark performance by email type, segment, and time period so you can spot trends, wins, and leaks fast.
Request a quote →What is this service?
Data without insight is just noise. Our Reporting & Analytics service transforms raw email marketing data from your ESP into clear, decision-ready dashboards and reports that help you understand what's working, what isn't, and where your biggest opportunities lie.
We build custom Power BI dashboards tailored to your specific KPIs and business objectives. Rather than relying on the basic reporting features built into your ESP, our dashboards combine data from multiple sources to give you a complete picture of your email marketing performance — from high-level trends to granular campaign-level analysis.
Our reporting goes beyond vanity metrics like open rates and click rates. We help you understand subscriber lifetime value, campaign attribution, revenue per email, list health trends, deliverability patterns, and engagement decay curves. This level of insight enables data-driven decisions that directly impact your bottom line.
We also offer automated reporting workflows that deliver formatted reports to your inbox on a weekly or monthly schedule, ensuring your team always has access to the latest performance data without manual effort.
Why it matters
Most email marketers are flying blind. They send campaigns, check basic open and click rates, and move on. But the brands that consistently outperform their competitors are the ones that deeply understand their email data and use it to inform every decision — from send time optimisation to content strategy to list segmentation. Professional email analytics turns your existing data into a competitive advantage.
